PRODUCT PLACEMENT LICENSE

Update: Nov. 1, 2025

1. What is it?

A Product Placement License is a legal agreement that allows a production company to feature a brand's product—along with any logos, trademarks, or packaging—in a film, TV show, or other audiovisual work. In return, the product owner gives permission for the production company to use the product in the content and related marketing, without seeking future approval or compensation. This agreement ensures that the production company has all necessary rights and won’t face future claims about the use of the product.

2. Who is it for?

This agreement is for production companies that want to include branded products in their work, and for brands or product owners who want their products featured. This includes:

• Independent filmmakers

• Studios and production companies

• Brand managers

• Product manufacturers

• Entertainment lawyers

• Sales agents and distributors (as part of legal delivery review)

3. What does it include?

The agreement contains the legal terms that give the production company full permission to use the product and confirms the product owner has the right to grant those permissions. It protects the production company from future interference and limits the product owner's legal remedies.

Key Terms and Paragraphs Include:

• Grant of Rights: Irrevocable license to use the product, including in advertising and marketing, worldwide and in perpetuity.

• Ownership Representation: The owner confirms they have full rights to the product and can enter into this agreement.

• Limitation of Remedies: Owner agrees they cannot block or interfere with the film's release and may only seek monetary damages in the event of a breach.

• Assignment Clause: The production company can assign its rights to a third party.

• Confidentiality and Publicity Restrictions: The owner cannot disclose or post about the film or product involvement without permission.

• Jurisdiction and Governing Law: The state law that governs the agreement and where disputes must be resolved.

• Entire Agreement: A clause stating this is the full agreement and supersedes any prior conversations.

• Execution in Counterparts: Allows digital signing and split signature pages to form one valid contract.

• Cumulative Remedies: All rights in the agreement are additive and don’t cancel out other rights or remedies.

DISCLAIMER: 

• This document template is provided for educational and informational purposes only and does not constitute legal advice. Use at your own risk. 

• Use of this document does not create an attorney-client relationship, privilege, or confidentiality. 

• You are responsible for customizing this template to your own needs. 

• You should consult with a qualified attorney licensed in your jurisdiction to satisfy your specific legal needs. 

• We do not provide advice specific to your situation. 

• This document is for a single business use only.

• There are no warranties or representations as to the accuracy of the form and no  assumptions of liability or responsibility for any errors or omissions. 

• This information is presented on an “as is” basis.

• The content of this document is the copyrighted property of Showbiz Consultants Inc. and any copying, distribution, resale, public posting in whole or in part, modification with intent to redistribute, or exploitation without consent is illegal and may subject you to copyright infringement, breach of contract and other legal claims resulting in monetary damages to you.

NOTE: The PDF's do not save while filling them out. Save your entries on a separate document and then copy and paste the text into the PDF forms. Then print them out.

Copyright © 2025 Showbiz Consultants Inc.